This was a medium horticultural exporting company owned by Kenyans with well established markets in Europe, Middle East and North Africa. The company buys most of its produce from the small holder farmers and exports to its customers in these markets. With the changes eminent in the horticulture market the company wished to position itself so as to deal with possible future threats and opportunities. This assignment involved undertaking a diagnostic review of the company on both the financial structure and management and then assist the company to prepare the necessary strategic plan and business plan with appropriate strategies to deal with the future eventualities.
CDC undertook the following activities in this assignment:
- Undertook a diagnostic review of the company
- Facilitated the development of a strategic plan
- Developed a business plan